We are a communications agency based in Lausanne, providing advice to local and national clients. Our strength: in the social and mobile era, we produce consistent, compelling content that harnesses the power of the written word and the potential of images and video.
Understand who you are,
as well as your unique features,
values and strengths.
Produce text, images
and videos that tell
your story.
Reach your target audiences
through the right channels:
print, web or social networks.
Communication is not an end in itself. Before you communicate, you must set your objectives and develop a strategy to achieve them. Do you want to build or polish a reputation, gain popularity, advance a cause, find new clients, or retain your employees? Who is your target audience? What are your strengths and weaknesses? Every project starts with an analysis of your needs and objectives, which are then used to develop a communications strategy with a schedule and budget to match.
Our role is similar to a lawyer’s, except that we do not defend you in front of a judge or prosecutor but in front of the court of public opinion, whose rules are very different from those of ordinary justice. A victory in court does not always mean that public opinion has been won over. How can you manage a reputation that has been tarnished by a court case? Thanks to our wealth of experience in this area, we work with you to find the best way forward.
We are more than happy to share our knowhow with you. We do this in different ways: specific training to develop your employees’ communication skills, one-off conferences by university professors, workshops that promote our industry, and more. We cover all areas of communication, with a particular emphasis on media relations, reputation management, content marketing, crisis communication and public affairs.
The advent of social networks has changed the world we live in. Digitalisation of our interactions generates both opportunities and risks. How can we incorporate these into your communications strategy? How can we leverage the powerful targeting tools offered by the web giants? What platform should we use? What results can we expect in the short and long term? How should you adapt your language for today’s age of instant information? We help you find the right answers to all these questions.
Even in a crisis, every approach from the media is an opportunity. But you still need to know how to seize it. Meeting journalists’ expectations in terms of content and format is not straightforward. It must be learned and practised. Even the most seasoned communications professionals never improvise in front of a camera. What attitude should you adopt? What should be said first? How should you act in front of a microphone? We explain and train you for better media interactions.
In the face of social networks, traditional media must fight to maintain their position and influence. But they are still here and will play a part in shaping public opinion for a long time to come. Looking after your media relations is therefore essential. We place our network at your disposal to enable your company to find its rightful place in traditional media. When necessary, we can advocate for you with journalists. Alternatively, we can act as a facilitator to help you understand the expectations and constraints of editorial desks.
There is substance and there is style. Your arguments and your story are the raw material that we work with to create the narrative that best expresses who you are and what sets you apart from your competitors. There are many ways of telling your story. For years, text was king. Today, text still matters but must give priority to the image in all its forms and media. Working with you, we will choose and create the most suitable media to bring your messages to life and ensure they reach your target audience.
Crises don’t just happen to other people. We are regularly approached by companies that are suddenly faced with a media crisis. We intervene swiftly and bring our experience of similar situations to bear. We then support our client in gradually returning to normal. Sometimes – all too rarely – companies ask us in good time to put a management system in place for a potential crisis. We then create a specific manual to help prepare employees to manage a potential crisis in the future.
Numerous business models are affected by changes in legislation. Moreover, the authorities always have considerable scope for interpretation in implementing laws, rules and regulations. As any political decision has a direct impact on workplaces and business opportunities, it is fundamental that decision-makers are fully informed from the outset. We help you convey, at the right time and to the right people, the factual information necessary for them to form an opinion.
Marc Comina has worked in communications since 2006. Between 2008 and 2011, he founded and managed the French-speaking branch of Switzerland’s largest public relations agency. Since 2012, he has worked for his own company. Previously, he was a political journalist with various editorial desks in Lausanne, Geneva and Berne (Le Temps, French-speaking Swiss TV, dimanche.ch, Facts).
A graduate of Lausanne University, he has also studied at Heidelberg University and then at Freie Universität Berlin, where he obtained a PhD. He then taught in the US at Yale University and University of Michigan, Ann Arbor.
Marc Comina has published two books (his doctoral thesis and an enquiry into the non re-election of Ruth Metzler to the Federal Council); he regularly appears in traditional and social media to comment on current political issues.
Sarah Luvisotto started her career with the Swatch Group, before joining the Trio advertising agency in 2004. In 2008 she took up a managerial role with Switzerland’s number one PR agency, Farner Consulting. She later held key roles with multinational corporations Nord Anglia Education and Kellogg’s, where she developed the iconic Pringles brand’s PR strategy for Europe.
A graduate of the London University of the Arts, she holds a Swiss federal diploma in public relations. In 2012, Sarah studied management at Columbia Business School and Digital Media Marketing at New York University.
She was previously Chair of the Société Romande de Relations Publiques, the professional body for public relations practitioners in French-speaking Switzerland; she teaches regularly at the School of Management of Fribourg.
Comina Luvisotto SA
Avenue de Rumine 4
CH-1005 Lausanne
contact@clpr.ch
+41 21 311 55 51
